ActionIQ

ActionIQ is a composable Customer Data Platform (CDP) that empowers enterprises to harness the full potential of their customer data. It offers a unique hybrid architecture, allowing businesses to keep data within their existing infrastructure while providing seamless access for marketing and advertising teams. The platform focuses on delivering real-time customer experiences. With sub-second data access, ActionIQ ensures that interactions are always relevant and personalized. The system also emphasizes robust security and compliance, including HIPAA Type I, SOC 2 Type II, CCPA, and GDPR certifications, guaranteeing the safe handling of sensitive customer information.

• Composable CDP: Choice in architecture with hybrid composable functionality, keeps data where it lives.
• Real-Time Experiences: Sub-second access to data to power real-time customer experiences.
• Audience Segmentation: Explore, create, and activate hyper-segmented audiences.
• Journey Orchestration: Orchestrate customer experiences at scale.
• Customer 360: Gain a deep understanding of customer behavior.
• First-Party Data Strategy: Target efficiently and provide experiences across the lifecycle.
• Zero-Copy Compute: No need for new data copies, pipelines, or duplications.
• Data Security: HIPAA Type I, SOC 2 Type II, CCPA, and GDPR compliance.